Dentsply Sirona came up with a project that I don’t see come in very often. They wanted to film the full process of a patient having their teeth straightened with their clear aligners, SureSmile. They also then wanted to follow in the same patient have implants created and installed. All this was to be done by 2 leading dentists in their field and all to be done over a 10 month period. At the end of the 10 months the film was to be shown in 3 cinemas on the same night at red carpet events.

So, in January 2022 I started the Journey following Luke as he began his treatments and through the year I filmed him at all his key sessions. When not filming him, he kept a video diary and sent it back over to me. I also followed the journey of the products as they were created. A logistically challenging project but loved every minute of it. It’s not often you get asked to create a feature length cinema released documentary for a corporate client, more of this please. The film and project was also  nominated for several marketing awards.

Below is the full documentary and trailer that was released.