When Emla sought to create an instructional video for their child-friendly topical anaesthetic cream, they enlisted the help of their marketing agency, Brood. Brood requested my assistance in filming and editing the video, utilising actors to demonstrate the process and highlight its simplicity. This video, along with a training video, was used to promote the product, accompanied by a shorter social media advertisement. The advertisement shoot was a bit crazy; it did involve managing a clinic full of children whom we encouraged to be naughty… Nonetheless, the final result was worth the chao!